Pigeonholed as the vacation choice of retirees and lower-income families, the RV industry has an image problem. Recreational vehicles are not usually pitched as a dreamy, aspirational getaway choice. A new advertising campaign is attempting to address that. Launched online this month, and coming to television in March, the campaign does not linger on images…
OAKVILLE, Ont. — Roger Faulkner, president of the Canadian Recreational Vehicle Association, and on behalf of the board of directors, today announced the appointment of Shane Devenish as CRVA’s newly appointed executive director, effective today. Devenish was formerly employed at TCF Inventory Finance, where he held the title of vice president and national relationship manager…