Oversee and coordinate the development of various external/internal marketing and communication materials from concept to production. (Including email communications, presentations, brochures, advertisements, etc.)

Assist with the development and implementation of a marketing and communications strategy. Maintain the website (WordPress) preparing and uploading content, updating digital platforms and other general duties.

  • Main contact for all media relations
  • Plan, book and coordinate the advertising schedule/calendar, including the creation of advertising campaigns for both print and digital.
  • Develop social media and email marketing content, plans, and KPIs.
  • Working with sales and service, review and respond to social media feedback.
  • Converse and coordinate with external supplies and other marketing contacts, including print agencies, advertising media personnel, event planners, internal staff, and local businesses as directed.
  • Plan and develop brand launch campaigns including communications and sales tools.
  • Support sales initiatives with the development of promotional materials and sales tools.
  • Gather data on existing or potential customers, competitors, or market segments for use in the development of targeted marketing strategies.
  • Coordinate tradeshows and events by booking venues, coordinating set up, staffing, and ensuring correct promotional materials are on site etc.
  • Responsible for the coordination and implementation of all product photography and video production needs, working with outside vendors where required.
  • Analyze marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
  • Some travel within North America may be required. Valid Driver’s Licence.
  • Other duties or projects as assigned.