| Saint-Jérôme, Québec, February 15th, 2023 — Having set ambitious goals for growth and wanting to consolidate its position as a leader in the world of ultralight and motorized vehicles, Roulottes Prolite wishes to announce the arrival of a new owner who will take the business to new heights. As founder of the company, Mr. Martin James is pleased to introduce the new owner, Mr. Frédéric Delwiche.
“I’ve thought about this important decision for a long time. At the end, I concluded that I am not the right person to transition Prolite into the new technology and digital world. As the founder, it was my duty to take the decision in the best interest of the business and our employees as well as our dealers and loyal customers.
When we met Frédéric, Isabelle and I understood that we’d found the right person to lead Prolite’s expansion and growth through a technological and digital transformation. Frederic will also be maintaining what we are known for the last 22 years that I’ve been so proud of. Today, I’m passing on the torch to Frédéric, who has made a huge contribution to the growth of businesses the size of Prolite, especially by focusing on the human resources, the information technologies and the manufacturing automation,” said Martin James in conclusion.
Introducing Frédéric Delwiche
As for Frédéric Delwiche, the new president and owner, he said, “Over the past 20 years I’ve taken part in the growth, either internally or through acquisition, of several SMEs, working alongside the owners. Throughout my career, I always knew that someday I’d have my own manufacturing company where I could bring my values, my vision and my know-how. When the opportunity popped up with Prolite, I knew immediately that it was the right one. Prolite is a strong company, a leader in its market, and it was managed by Martin, who has the same values and the same believe for potential growth. During our discussions, the most important thing was always to ensure a smooth transition, between myself and Martin to ensure the business continuity for our clients and dealers. That’s why Martin will remain very closely involved in the business for the coming years to make sure I learn from his knowledge and experiences. I would like also to reassure our Canadian and US dealers; Brad Harvey will continue with us and remain your first point of contact.”
Plans for 2023
Since the company is already working on 2023, the management team is proud to say that our production capacity has increased by 20%, meaning that all purchase orders received have already been planned. About our products, a new frame for our Evolution Van life model will be available in the spring. The new frame will be a Dodge Promaster 2500. Additional new developments will be announced throughout 2023. Prolite is starting out the new year with a lively tailwind propelling it forward.
Roulottes Prolite: Yesterday to Tomorrow
Since its first trailers were produced in 2000, Roulottes Prolite has become North America’s undisputed ultralight trailer specialist. At the plant in Saint-Jérôme, with a space of over 45,000 square feet, the 85 employees produce and commercialise over 500 trailers each year. Roulottes Prolite can count on a loyal distribution network in Canada and the United States to outfit camping lovers and offer them the fun and freedom of travelling light.
From its beginning as a little boy’s dream come true, Roulottes Prolite is changing hands in order to continue on the road to new destinations. Its top priorities will always be the quality of its products and the well-being of its extended family, of which you are part of. |
